Love him or hate him, he is still the king of media, sorry Howard Stern.  He is the best media planner out there and understands how to maximize his media spend.  If Justin Timberlake can become a creative director, I would hire Trump to run my media business.    

link:  http://adage.com/article/ken-wheaton/donald-trump-a-good-earned-media-case-study/301886/