Target and Competitive Analysis Using best in class media tools (MRI/Simmons/Nielsen/Google Analytics) I research, analyze, and recommend the optimal target and ownable white space based on external competition. Paid, Owned, Earned Media Strategy I believe in the power of integration between departments instead of creating a media strategy in a silo. I bring media, planning, creative, and analytics together in the development of a POE media strategy. It starts and ends with the data and how to get the get the most out of it. Campaign Ideation and Media Plan Development I understand the creative process and am able to infuse media from brief to execution. I build media plans using a combination of art and science to ensure my clients get the visibility and efficiencies they need in order to reach their benchmarks. Measurement and Marketing Plan Development I work closely with my clients to develop a marketing plan that is measureable and ladders up to a business goal. I’m Google Analytics-certified and understand how to interpret and optimize data in real-time to reach their goals.