Warning: Use of undefined constant DATABASE_SERVER - assumed 'DATABASE_SERVER' (this will throw an Error in a future version of PHP) in /nfs/c10/h12/mnt/141421/domains/mikemango.com/html/wp-config.php on line 32
Services | Mike Mango

Target and Competitive Analysis


Using best in class media tools (MRI/Simmons/Nielsen/Google Analytics) I research, analyze, and recommend the optimal target and ownable white space based on external competition.

Paid, Owned, Earned Media Strategy


I believe in the power of integration between departments instead of creating a media strategy in a silo. I bring media, planning, creative, and analytics together in the development of a POE media strategy. It starts and ends with the data and how to get the get the most out of it.

Campaign Ideation and Media Plan Development


I understand the creative process and am able to infuse media from brief to execution. I build media plans using a combination of art and science to ensure my clients get the visibility and efficiencies they need in order to reach their benchmarks.

Measurement and Marketing Plan Development


I work closely with my clients to develop a marketing plan that is measureable and ladders up to a business goal. I’m Google Analytics-certified and understand how to interpret and optimize data in real-time to reach their goals.