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Archives | Mike Mango

2015:  The year robots took over

As we steamroll into 2016, I reflect back to a year were media made a major leap in consumption from traditional to digital.  We saw programmatic take over the world, ad blockers become mainstream, and transparency become a real problem.  We saw more people visit...

Best 5 minute ad I’ve seen in a very long time.  Nike was able to connect the past, present and future while bringing you back to your youth all in one spot. My vote goes to King James.  (Source: https://www.youtube.com/)

Does anyone else see a serious problem with this chart?  Only 69% responded to “Measuring marketing results and impact”.  In today’s world everything needs to have a measurement plan so we can continue to test and learn our way to results.  I’m interested to see that...

This is the second craft brewery InBev purchased this week. I guess if you can’t beat them, you buy them. A trend that is only going to grow as Marketers continue to go after the Millennial market.  We all know Millennials love three things; local, craft &...

That moment when you find out your campaign jumped to #1 on reddit.(Source: https://vine.co/)