And it begins…the battle between publishers and ad-blockers has started. Wired who is know to the first publisher to push the boundaries is offering their readers an ad-free experience for $3.99/month.
Is this what people want, will they pay for content they are used to getting for me, is it really worth paying for an ad-free experience that isn’t Netflix or Hulu?
For me, I believe the general public will NOT pay for “free” content, but some of the numbers don’t agree with my belief.
I still believe ad-blockers aren’t going to cause a major disruption in the media space, but I know there are few people in the industry that would agree with me.
Long live the days of the “free” internet!