by | Jan 8, 2016 | Uncategorized

MeVee, a new live streaming app just found a way to differentiate themselves from their competitors Periscope and Meerkat, simply by serving ads.  As a media planner, this is a huge deal and could be a great (hopefully safe) place for brands to play.  It has the...

by | Jan 7, 2016 | Uncategorized

It looks like Pizza Hut has been following Taco Bell’s strategy on “How to reach Millennials” by creating Pizza swag meant to attract a younger audience.  In this world of everything is media, I actually don’t think it’s a bad idea.  I think Jezebel might disagree...

by | Jan 6, 2016 | Uncategorized

Nielsen released their annual Media Universe chart that provides the amount of users of a particular media.  There isn’t anything shocking in this report but I don’t think it’s telling the complete story. I wanted to compared the whole numbers vs. the media...