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Tools | Mike Mango

Mike Manganillo is trained in and has taught his department on the tools that help media make the magic happen.

He has used these tools to keep the department and clients abreast of current thinking and trends across a variety of categories to broadly inform strategy and plan development.

Also to broaden the understanding of the consumers, he seeks to reach through a more quantitative understanding of how their attitudes shape brand preferences, impact shopping behavior and translate into media-relevant demographics and media consumption.

These tools allow him to conduct in-depth analyses of the environments in which he can reach his clients’ target audiences (live vs. DVR viewing, program vs. commercial retention, level of engagement, reach/ frequency, competitive clutter, etc.)