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Qwest | Mike Mango

Qwest/CenturyLink Ultimate Problem Solver

Challenge

Garner the attention of technology decision-makers while up against AT&T and Verizon

Insight

Technology decision-makers in enterprise class companies grew up geeks and were not ashamed of it. They craved the challenge of solving complex and challenging problems, yet most of the product marketing they saw was bland corporate messaging aimed at the C-suite and the bean counters.

Solution

A 50-level, Web-based game called Ultimate Problem Solver that challenged participants to use their wit and wisdom to solve puzzles. Participants could seek help from friends and colleagues as well as a game moderator on Twitter. Most importantly, the game delivered product marketing messages and calls-to-action throughout the entire experience.

Media:  Digital, Mobile, Digital OOH, Print, Social

To “Unleash the Geek Within” we launched the campaign with Wired and created the Mobi Award winning tablet ad using the gyroscope technology.  We used re-targeting based off your last level completed to ensure TDM’s continued to engage throughout campaign by provoking their competitive spirit.  These ads received a 92% higher CTR vs. standard banners.  Lastly, we worked with Monster Media to create an engaging interactive experience at Interop (the highest attended industry conference for TDM’s).

Results

Average time on ultimateproblemsolver.com approached an extraordinary 23 minutes. And the average user viewed an astounding 10 pages. But, most impressively, the game became a trending topic on Twitter