Sherwin-Williams Chip it!
Sherwin-Williams current customer was over 50. They were looking to attract a younger, more digital savvy customer, let’s call them Millennials.
Millennials love Pinterest and the ability to pin photos. The paint category lacked innovation and a way to connect with Millennials.
Chip it! The world’s first online tool that allows users to transform any online photo into a Sherwin-Williams color palette
Media: Digital integrations, influencer/bloggers, print integrations, social, interactive video
We used media to help educate and train consumers on how to use the tool. We placed Chip it! Buttons next to social shares on the top design/mom/DIY blogs. We worked with influencers to create before and after paint projects using the benefits of the tools. Also, instead of a traditional digital videos, we worked with Tremor Media to produce interactive videos that allowed users to create their own personalized video using Chip it!
Over 1M+ “Chips” created, while lowering Sherwin-Williams average customer age by 3 years.